Bad Kidz Skate

Behind the scenes photos of Chicago native Jem Tree’s upcoming music video featuring M4BK’z Skate Ware.

Through the storytelling of Skateboard videos i became obsessed with skate culture and the unspoken rules of an anarchic game played with a piece of wood and a pair of wheels. It has a long detailed history documented and perpetuated by the invention of the handheld camera. It is a culture vehemently opposed to posers, capitalism and all things about upstanding society and yet its mass indoctrination into american culture has elevated it out of a subculture and into the mainstream. Skating requires blood, sweat and cries of joy. These clothes reflect that dedication, need for mobilization and the open secret that to be one of us you must be completely yourself.